How can I manage my Google My Business profile?

From Opinas, you can manage the main information of your Google Business Profile from the Manage profile section.

In the profile information, you can view and update your business name if needed. Always use the real name of your business, exactly as it appears in your documentation, website, and other official sources.

⚠️ Important: Changing your business name may trigger a review by Google. If the new name does not follow Google’s guidelines or does not match the real identity of the business, the profile could be suspended or require a new verification.

In the Description section, you can write or edit the text that appears on your Google profile. You can also use Generate with AI so Opinas can suggest a description based on your business information.

In the Categories card, you can change the primary category and add or remove additional categories

The primary category should represent the main activity of your business, as it is one of the most important factors Google uses to decide when to show your business in search results.

Google only allows you to select categories from its own list, so it is not possible to create custom categories.

⚠️ Important: Changing the primary category can significantly affect your business visibility and, in some cases, trigger review processes by Google. Frequent changes or categories that do not reflect the real activity of the business may cause restrictions or even profile suspension.

Secondary categories allow you to describe additional services or activities offered by your business.

💡 Recommendation: Use Opinas suggestions to identify relevant categories related to your activity. The more relevant and aligned secondary categories you add, the more signals Google will have to understand your services and show your profile in related searches.

However, avoid adding categories that do not truly represent your activity, as this may harm your profile performance or violate Google policies.

In the Services card, you can add, edit, or remove the services your business offers.

Each service can include a name and description. You can also use Generate with AI so Opinas can help you write more optimized and attractive descriptions for users.

💡 Recommendation: Keeping a complete and updated list of services helps Google better understand your business activity and may increase your profile’s relevance for specific searches.

In Media gallery, you can upload and manage your profile photos, including images of your location, products, team, or services. You can also delete photos or change their category after uploading them.

💡 Recommendation: Publishing high-quality photos and keeping your gallery updated improves trust with potential customers and may increase interactions with your Google Business Profile.